Melissa joined EnTech Solutions in 2020 and leads the strategic marketing initiatives for the business, including go-to-market strategy development. She has a passion for brand building by better understanding consumer trends and authentically connecting with consumers throughout their purchase journey. She has over 10 years of experience in marketing strategy, content development, project management and social media strategy. Prior to joining EnTech Solutions, she was with Harley-Davidson and Kimberly-Clark.
Melissa holds a degree in Communications/Public Relations from the University of Wisconsin-Stevens Point and is pursuing her Master of Business Administration through University of Wisconsin-Milwaukee. Outside of work, Melissa enjoys spending time with her family, being outdoors and traveling.